As the Managing Partner at Power System Products, Luis oversees company operations and sales, showcasing his strong engineering expertise. With extensive experience in power and control systems, he has dedicated the majority of his career to the power utility industry. Luis has held various roles, including Territory Sales Manager at a sales representative company and Engineering Manager for the Substation and Transmission Standards group at Southern California Edison. His engineering and project management responsibilities span distribution, substation, and transmission projects, highlighting his ability to lead a capable team. He holds both a Bachelor and Master of Science degree in Electrical Engineering, specializing in Power and Control Systems from California State University, Los Angeles.

As the Managing Partner at Power System Products, Ignacio plays a pivotal role in leading company operations and sales. With his engineering expertise in power system protection, he boasts an extensive background that includes substation standards, protection engineering, battery storage, and grid modernization. Throughout his career with Southern California Edison, he has developed a strong skill set and is well-equipped to guide the team. Ignacio holds both a Bachelor and Master of Science degree in Electrical Engineering from California State University of Los Angeles.

As the Managing Partner at Power System Products, Paul directs the company's sales initiatives, leveraging his engineering expertise to enhance team performance. He specializes in sales management and pipeline development, focusing on growing sales for various power system products and services. Paul's extensive career includes a significant tenure with General Electric, where he served as a regional sales manager for key utility accounts across Arizona, California, Nevada, and New Mexico. He holds a Bachelor of Science degree from the University of Calgary, Canada.

As an Inside Sales Administrator for power system products, Michelle utilizes her engineering expertise to manage inside sales, operations, and relationships with customers and manufacturers. With a professional background in utility equipment ordering, processing, and management, she has honed her skills over her career, primarily with Southern California Edison, where she was responsible for ordering major equipment for substation projects. This role involved overseeing purchase orders and accounts receivable while effectively coordinating with various project teams and cross-functional groups. Michelle holds a Bachelor’s degree from California State University of Fullerton and a Master’s degree from Virginia Commonwealth University.

As a Senior Technical Sales Consultant for power system products, Eric brings over 30 years of engineering expertise in power system and electrical engineering design. His extensive experience spans various industries including utilities, airports, water and wastewater, and oil and gas. Eric is dedicated to supporting customer technical needs by leveraging his understanding of the interrelationships among all design disciplines, ensuring that the unique requirements of each discipline are met. His impressive skill set includes engineering design and services in areas such as IEC 61850 digital substation protection, control, automation, I&C, electrical system studies and calculations, grounding, cogeneration and standby generation, renewable energy, hazardous electrical work, asset condition assessments, value engineering, and electrical system planning. He is a valued member of IEEE, holds a P.E. license in CA, AZ, NV, and possesses an MBA, an MS in Power System Engineering, and a BS in Electrical Engineering. Eric’s collaborative approach as part of a team ensures that clients receive top-tier service and solutions.

As an Inside Sales Assistant for power system products, Zoee utilizes her engineering expertise to effectively communicate with customers and understand their needs and requirements. This includes answering customer inquiries, resolving concerns, providing additional information, submitting orders, and following up via email and phone calls to ensure customer satisfaction. She is also a vital part of the team, leveraging her background with an Associate degree in Sociology, while currently pursuing her Bachelor’s degree in Sociology at California State University of Long Beach.

As a Sales Development Representative for power system products, Hugo serves as the primary point of contact for customer queries regarding products, orders, and deliveries, while also providing essential support for the sales team. With 20 years of experience in the United States Air Force, he brings a wealth of engineering expertise to his role. During his active duty, he coordinated medical support for joint service and multinational missions across Southeast Asia and South America. His responsibilities included delivering area-specific medical threat intel reports, assessing host nation hospitals and clinic capabilities, coordinating medical air support with international agencies, ordering critical equipment and supplies, and compiling after-action reports for senior leadership.

As an Engineering Sales Associate with a focus on electrical engineering at Power System Products, Maribel Sanchez is dedicated to developing sales tools aimed at enhancing engagement with utility and commercial & industrial (C&I) customers, thereby driving marketing effectiveness. Through her internship, she is gaining valuable hands-on experience and expanding her engineering expertise in the utility industry. Maribel is currently pursuing her Bachelor of Science in Electrical Engineering at California State Polytechnic University, Pomona, while contributing to her team’s efforts at Power System Products.

As a Sales Support Engineer at Power System Products, Joshua Teriquez leverages his engineering expertise to lead IT-related initiatives and provide comprehensive sales support via email, phone, and in-person communication. He is a vital member of the team, playing a key role in both technical operations and customer service. Joshua holds a Bachelor of Science in Engineering and Computer Science from the University of California, Merced.

Engineering Sales Associate Juan Luis Martinez plays a crucial role in supporting the Power System Products sales team by fostering strong customer relationships and ensuring effective communication. His responsibilities encompass generating quotes, managing sales data within the CRM system, and conducting follow-ups to enhance customer satisfaction. A recent graduate of the International Studies Learning Center (June 2025), Juan Luis is currently pursuing a degree in Engineering Technology at Cerritos College. He is building his engineering expertise through coursework, technical seminars, field visits with PSP engineers, and hands-on training.

Marketing Coordinator
Rachel serves as the Marketing Coordinator for Power System Products, where she supports the company's marketing initiatives through content creation, website management, social media engagement, and event coordination. In this role, she leverages her engineering expertise to help strengthen brand awareness and communication while nurturing relationships with customers and manufacturer partners. A graduate of California State University, Long Beach with a bachelor's degree in Political Science, Rachel brings strong communication and organizational skills to the Power System Products team.

Engineering Sales Associate
Isaac supports project management efforts and develops sales manuals and technical resources for the manufacturers represented by Power System Products. In this role, he has gained valuable engineering expertise while working with customer requirements, product applications, and engineering projects, effectively communicating technical information to both internal teams and customers. Currently completing an undergraduate degree in Mechanical Engineering at the University of New Mexico and pursuing a master's degree, he continues to build his skills in engineering, technical sales, and project coordination.
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